Burberry, a name synonymous with British heritage and luxury, boasts a rich history reflected in its evolving branding. From its humble beginnings to its current global status, the brand's identity has been carefully crafted and refined over more than a century and a half. This article delves into the fascinating evolution of the Burberry label, focusing specifically on the period from 1999 to 2018 and exploring the broader context of its history, authenticity, and reasons behind significant rebranding efforts.
Burberry History and Background: From Trench Coats to Global Icon
The Burberry story begins in 1856, in Basingstoke, Hampshire, England. This is where Burberry was founded, by Thomas Burberry, a 21-year-old draper. Burberry's initial success stemmed from his invention of gabardine, a revolutionary waterproof and breathable fabric. This innovation proved pivotal in creating practical and stylish outerwear, particularly the iconic trench coat, which quickly gained popularity with British officers during World War I. The trench coat became intrinsically linked to Burberry's identity, solidifying its reputation for quality and durability.
Throughout the 20th century, Burberry expanded its product range beyond outerwear, incorporating accessories, fragrances, and ready-to-wear clothing. The brand's association with British royalty and aristocracy further enhanced its luxurious image. While the brand experienced periods of ups and downs, it consistently maintained its position as a high-end fashion house, attracting a loyal customer base across the globe.
Who Owns the Burberry Brand?
Burberry is currently a publicly traded company, listed on the London Stock Exchange (LSE) and also a component of the FTSE 100 Index. This means it's owned by numerous shareholders, rather than a single individual or entity. However, the company's board of directors and executive management team are responsible for overseeing its strategic direction and operations.
Burberry Logos Over the Years: A Visual Timeline
The Burberry logo has undergone several transformations throughout its history, reflecting changing design trends and brand positioning. Early logos featured simpler variations of the brand name, often incorporated with the iconic knight emblem. The evolution of the logo is a fascinating study in branding strategy and the visual representation of a company's identity. While a comprehensive analysis requires a separate article, we can highlight key periods and their associated logo styles.
The period from 1999 to 2018 saw a specific iteration of the Burberry logo. This era is characterized by a consistent logo structure, a departure from previous designs. The logo retained its core elements but modernized its appearance. The use of capital letters in a thinner font made the logo more contemporary. Interestingly, the word "of" in "Burberry's" was also capitalized, a minor but noticeable design choice. This subtle alteration contributed to a cleaner, more streamlined aesthetic. The consistency of this logo design across this period reflects a strategic decision to maintain brand recognition and avoid frequent changes that could potentially confuse consumers.
Genuine Burberry Labels and Authentic Burberry Labels: Identifying the Real Deal
The popularity of Burberry has unfortunately led to a significant counterfeit market. Distinguishing between genuine Burberry labels and counterfeit ones is crucial for consumers. Several key features help in identifying authentic Burberry labels:
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